|
|
|
|
|
|
|
Work Details |
|
|
|
Client:
Big Brothers Big Sisters |
|
|
|
Product:
Recruitment Tool |
|
|
|
Delivery:
CD-ROM
|
|
|
|
Technology:
Macromedia Director, music, animation |
|
|
|
|
|
|
|
Client Objective |
|
|
Design a 5 minute linear presentation to establish an emotional reference point for a recruitment drive aimed at increasing the number of male African American volunteers in the Capital District Region Big Brothers Big Sisters Organization. This presentation was created within a tight time-frame using minimal materials (a logo, several black and white photographs and a fact sheet) supplied by the client. |
|
|
|
Profile |
|
|
A design using primary colors highlights the urgency of the subject. The message is conveyed by the incremental build up of single words and phrases timed to the rhythm of the presentation and the accompanying music track.The subtle interaction of music, graphics and text creates a powerful mood piece which has proven to be an effective recruitment tool despite (or perhaps because of) the simplicity of its design. |
|
|
|